Computer-generated imagery (CGI) is the application of computer graphics to create or contribute to images in art, printed media, video games, films, television programs, shorts, commercials, videos, and simulators. The visual scenes may be dynamic or static. The term „CGI“ is most commonly used to refer to 3D computer graphics used for creating scenes or special effects in films and television.

Main Benefit: Visualize things that are not yet built, for example, a house in its designing stage.

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities. A combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment).

In short: Project your CGI Model into the Real world using your smartphone.

Photos are great if the Product or House already exists.

Renders are ideal for remote work as well as for visualizing non-existent Products.

Realtime is perfect for Configurations, since the main benefit is the incredible render speed. Downside vs classic Renders is the visual Quality and the performance needed on the local Device.

Usually we recommend to at least have the computing power of an iPhone 8, but it is not impossible to create AR Apps on an iPhone4s. The crucial part about AR, is the Data size, so an iPhone 11 Pro can handle way more Data than an iPhone 4s. AR runs on Android as well as iOS, but we prefer iOS.